The real estate market is always changing, influenced by new technology, economic shifts, and evolving buyer preferences. For those of you in the Pacific Northwest, staying ahead of these trends is key to navigating the market successfully. Let’s dive into the exciting trends that are reshaping the way we buy, sell, and interact with real estate.

1. Technology Integration: The Digital Transformation

Technology has revolutionized many industries, and real estate is no exception. From virtual tours to blockchain transactions, the digital transformation is here to stay. According to a report by the National Association of Realtors, 97% of homebuyers used the internet to search for homes in 2020—a trend that’s only growing. Virtual reality (VR) and augmented reality (AR) are becoming standard tools, letting buyers tour homes from their couches. These technologies save time and offer a more immersive experience, helping buyers make smarter decisions.

Blockchain technology is another game-changer, providing a secure and transparent way to handle transactions. With blockchain, everyone involved in a transaction can access the same information simultaneously, reducing fraud and boosting efficiency. Although still in its early stages, blockchain has the potential to become standard in real estate transactions.

2. Sustainable and Eco-Friendly Homes

Sustainability is no longer a niche market; it’s a mainstream demand. Homebuyers increasingly seek properties that are energy-efficient and environmentally friendly. Features like solar panels, energy-efficient appliances, and sustainable building materials are becoming must-haves. According to the U.S. Green Building Council, green buildings can save up to 30% on energy costs.

In Spokane and Coeur d’Alene, where natural beauty and outdoor lifestyles are highly valued, the push for sustainable homes is even stronger. Builders and developers are incorporating green practices into their projects, making it easier for buyers to find homes that align with their values.

3. Remote Work and Home Office Spaces

The COVID-19 pandemic has forever changed the way we work, with remote work becoming a permanent fixture for many. This shift has influenced homebuyers’ priorities, with many now seeking properties that offer dedicated office spaces. The demand for homes with extra rooms or flexible spaces that can be converted into offices has surged.

For those in Spokane and Coeur d’Alene, this trend means increased interest in suburban and rural properties where larger homes and more land are available. The flexibility of remote work allows buyers to prioritize lifestyle and space over proximity to urban centers.

4. Urbanization and Smart Cities

While some buyers are moving toward suburban and rural areas, urbanization remains a significant trend. However, the focus is shifting toward smart cities—urban areas that use technology to improve efficiency, sustainability, and quality of life. Features like smart grids, automated public services, and intelligent transportation systems are becoming standard in new urban developments.

Cities like Spokane are already exploring smart city initiatives to enhance urban living. These initiatives not only attract tech-savvy residents but also improve overall city management, making urban living more appealing.

5. Affordable Housing and Inclusive Growth

The affordability crisis is a pressing issue in many real estate markets. Rising home prices and limited inventory have made it difficult for many buyers to enter the market. Addressing this issue requires innovative solutions and inclusive growth strategies.

In Spokane and Coeur d’Alene, efforts are being made to increase affordable housing options. Public-private partnerships, government incentives, and community-driven initiatives are essential to making housing more accessible. As these efforts grow, they will play a crucial role in shaping the future of real estate.

6. Demographic Shifts: Catering to Millennials and Gen Z

Millennials and Gen Z are becoming dominant forces in the real estate market. These generations have different preferences and expectations compared to their predecessors. They prioritize technology, sustainability, and flexibility in their homes. Understanding and catering to these preferences is crucial for real estate professionals.

According to a study by Zillow, millennials make up the largest share of homebuyers at 37%. As Gen Z starts entering the market, their influence will only grow. Real estate companies need to adapt their strategies to appeal to these tech-savvy and socially conscious buyers.

7. The Rise of the Sharing Economy

The sharing economy, exemplified by platforms like Airbnb and VRBO, has added a new dimension to the real estate market. Short-term rentals have become a popular investment strategy, offering homeowners a way to generate income. This trend is particularly relevant in tourist-heavy areas like Coeur d’Alene, where seasonal demand for vacation rentals is high.

However, the rise of the sharing economy also brings regulatory challenges. Local governments are implementing regulations to balance the benefits of short-term rentals with the need to maintain community standards. Navigating these regulations is essential for investors looking to capitalize on this trend.


The future of real estate is dynamic and multifaceted. For those in Spokane, WA, and Coeur d’Alene, ID, staying informed about these trends is essential to navigating the market successfully. The integration of technology, the push for sustainability, and the changing preferences of new generations are just a few factors shaping the industry. By staying ahead of these trends, The Lee Arnold Team is committed to helping clients make informed decisions and achieve their real estate goals.

As the real estate landscape continues to evolve, one thing remains constant: the need for trusted and knowledgeable professionals. At The Lee Arnold Team, we are dedicated to staying at the forefront of industry trends and providing our clients with the best possible service. Whether you’re buying, selling, or investing, we’re here to guide you every step of the way. Visit our website HERE to learn more about how we can help you navigate the future of real estate.


Written By: Jasmine McKenzie | Brand Marketing Manager – The Lee Arnold Team

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